How San Francisco’s Fillmore Auditorium Helped Launch Led Zeppelin



Whether by accident or design, [the Fillmore Auditorium’s Bill Graham] has succeeded in launching most of the international pop groups whose claim to fame is musical rather than fashionable. Cream, Jimi Hendrix and the Who all owe a great deal to his fanatical championship. And at the beginning of January, he promoted a new group called, rather enigmatically, Led Zeppelin. If their LP is anything to go by, he has discovered a worthy successor to the defunct Cream.

They’re all in their 20s and extravagantly hirsute in the current manner. They started as a group in November last year and the LP now released is the product of their first improvisations together. They rely on formalised beginnings and endings and leave the rest to the mood of the moment, and they are complete masters of their material. They bend and twist the simplest of lines into architectural caverns of…

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